Royal Challengers Bangalore is one of the most famous and followed teams in the Indian Premier League. With players like Virat Kohli, AB de Villiers, Glenn Maxwell and Yuzvendra Chahal in their ranks, RCB have a lot of brand value and brands tend to make the most of it.
RCB’s social media platforms have a total of 20.4 million fans across the most popular social media platforms — Facebook – 9.4M, Twitter – 4.3M and Instagram – 6.7M — something that attracts a lot of eyeballs.
RCB have a total of 22 sponsors across the various categories of Title Sponsor, Principal Partners, Associate Partners and Official Partners. Bangalore has one title sponsor, three principal partners, six associate partners and 12 official partners.
Here’s all you need to know about the sponsors:
Muthoot Fincorp: Muthoot Fincorp is a part of the Kerala-based conglomerate Muthoot Pappachan Group. It deals with financial services. It has been Bangalore’s title sponsor since February 2020.
Reliance Jio: Reliance Jio has been one of India’s most famous and rising telecom brands. It has been associated with RCB since 2018.
DP World: It is a Dubai-based company and is a global logistical chain. They signed a deal with RCB in September 2020.
Exide: It is a Kolkata-based storage battery manufacturer and life insurance provider and serves as a Principal Sponsor to RCB.
MPL: Mobile Premier League (MPL) is a Bangalore-based mobile eSports platform and is an associate partner of RCB since August 2020.
Max Life: It is a New Delhi-based insurance company and is the official life insurance partner of the Bangalore franchise. They have been together since 2019.
Boat: Boat manufactures and markets audio products, adapters and cables. It is associated with six IPL teams other than Sunrisers Hyderabad and Rajasthan Royals as the official audio and merchandise partner.
Puma: The Germany-based famous sports brand has signed up with RCB in 2021 as their official kit supplier.
PhonePe: PhonePe is a Bangalore-based digital payments platform and in March 2021 signed a deal with Star Sports Network to become an official co-presenting sponsor for the television broadcast of the IPL. It also signed separate deals with Royal Challengers Bangalore and other franchises.
Nippon Paint: It is a Japanese paint brand which is based out of Osaka and makes paint products. It signed a deal with RCB from IPL 2021.
Myntra: Myntra is a Bengaluru-headquartered fashion e-commerce company and it was announced as RCB’s fashion partner in September 2020.
Kingfisher: Kingfisher Premium is listed as an official partner of RCB on their website despite RCB officially cutting all ties with Vijay Mallya’s Kingfisher in February 2018.
Milo: It is Nestle’s chocolate powder brand and Milo became an official partner of the team in September 2020.
DNA Networks: It is a Bangalore-based event management company and is RCB’s official event management agency since February 2020.
Eume: Eume is a Mumbai-based lifestyle products brand that makes travel bags and other covers. They serve as a merchandising partner.
BKT: BKT (Balkrishna Industries Limited) is a Mumbai-based tire manufacturer and has a deal with RCB from March 2021.
IB Cricket: iB Cricket is a cricket-based virtual reality experience. It also conducts fan tours and fans can also play with RCB players in a VR experience.
Jain–Deemed-to-be University: It is a Bangalore based university and joined RCB as an official partner ahead of IPL 2021.
Kotak: Kotak is a Mumbai-based bank and financial service provider. It has deals with seven teams barring Chennai Super Kings.
Herbalife Nutrition: It is a Los Angeles-based dietary supplements corporation and joined RCB ahead of IPL 2021.
Socios.com: Socios.com is a cryptocurrency-based fan engagement platform and joined the RCB sponsorship portfolio before IPL 2021.
Sosyo Drink: Sosyo is an aerated drink manufactured by Hajoori and Sons.